Sales Skills Training

6-8 Day Programme

The BLT sales excellence training programme is a 6-8 day programme that is proven to increase sales revenue through the development of professional sales skills and the ability to demonstrate value to the customer. The programme composes of 3 modules that are linked to the 7 stage sales cycle.

This programme has been designed to enable sales professionals to enhance their sales skills and to learn a range of techniques to communicate value to the customer. The programme focuses on equipping participants with the tools that they need to overcome objections, protect margins and close sales quickly and effectively.

This training is highly interactive and blends theory with practical activities. There are lots of opportunities for participants to practice using the sales techniques and tools provided and to gain both individual and group feedback on their performance.

Programme Content

  • The sales cycle and the buying process
  • The sales cycle and the buying process
  • Understanding and developing an individual sales style
  • Strategies for setting, achieving and exceeding
    sales targets
  • Using sales communication and influencing skills
    and techniques
  • Communicating value to the customer
  • Delivering high impact sales presentations
  • Negotiation skills and techniques
  • Maximising price and protecting margins
  • Closing the sale and gaining commitment
  • Customer relationship management
  • Strategies for delivering first class customer care

Business Benefits

By the end of the Sales Skills Training programme participants will be able to:

  • Define the key elements of the sales cycle and buying process
  • Define the key elements of the sales cycle and buying process
  • Identify their personal selling styles and adapt it to meet customer needs
  • Set and achieve stretching and measurable sales targets
  • Use a range of advanced communication techniques including active listening and dynamic questioning to build rapport with customers
  • Develop customer aligned FAB's and communicate value to the customer
  • Use qualifying and fact finding techniques to establish customer needs
  • Design and deliver effective sales presentations
  • Negotiate to overcome objections, minimise price reduction and maximise margin
  • Identify and use a range of techniques for closing the sale quickly and effectively
  • Effectively manage ongoing customer relationships
  • Deliver first class customer care

Additional Benefits

Participants attending this programme will receive:

  • A full colour reference manual
  • A sales skills training checklist and toolkit pack

 

Testimonials

"As a direct result of this training, our company's sales have increased by £500,000!"

"Excellent! Jam packed with tools and techniques that can be used out on the road everyday"

back to top